Our current day witnesses a boom and advancement in the production of marketing videos and a tremendous increase in video viewership across all social media platforms. The strength and effectiveness of video advertisements have been proven, but what are the types of marketing videos, and how can I determine the most suitable type for my advertisements? We will provide you with all the details in our article, hoping you enjoy following along.
The production of videos begins with identifying the idea you want to convey to customers, then determining the words, music, and voice to be assembled and merged into a single video using specialized programs like the famous Adobe suite. Here are some of the most important types of marketing videos:
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Types of Marketing Videos
Montage videos are among the most widespread types of marketing videos, where the filmed material is cut and merged with each other, with the possibility of inserting images into the video and adding music and text overlays.
Promos are one of the marketing video types with an advertising flair, adopted by most companies to introduce themselves, or to showcase their services and products. They are also used to promote an upcoming event or to display customer testimonials and much more.
To view some of our work in promotional videos
Motion Graphics Videos:
Motion graphics involve animating drawings to clarify and simplify information and convey ideas in a way that attracts the viewer’s attention and increases their focus. Voiceovers and music are typically incorporated into most motion graphics videos.Infographic Videos:
Infographic videos are one of the types of marketing videos that have become widely popular today, coinciding with the broad reach of social media. Their advantage lies in simplifying information for viewers and presenting it in a stunning way, such as news statistics videos.
To view some of our work in infographics
This type of video is known for displaying images sequentially with the addition of music and explanatory texts that describe the product or service.
As we have observed, marketing videos vary and each type captures a specific aspect that distinguishes it from the others. You can choose the most suitable type according to the video’s need, and at Apollo Marketing Solutions Company, we select the most appropriate video for your business and design it using the latest programs and methods necessary for that. Among the services we also offer to our clients are managing advertising campaigns, market analysis, designing visual identities, and websites.
Contact us and get your marketing consultation from Apollo Agency for free.