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Category: Search engine optimization (SEO)

Search engine optimization (SEO)

What is SEO? And how do you use it on your website?

When you want your site to appear with the first free search results, you hear the word SEO successively. Do you know what it means and does it really benefit you? In this article, the marketing experts at Apollo Agency for Marketing Solutions will take you on a tour of the most important topics in the field of SEO,

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It is an abbreviation for three English words (search engine optimization), which means calibrating your site with search engines, which helps to increase the visibility of your website in the organic search results when the user searches for the keywords related to your website and the more attention you give SEO, the more you help the search engine in Improve where your website appears

How do I improve my SEO website?

We do not hide from you that improving SEO is not an easy matter, but rather requires a lot of effort, focus and patience, and it may take a long time until you start reaping the fruits of your labor, and we will enumerate and explain some things:

1- Provide clear content that is rich in details, information and images

The content that you display on your website is the main part of SEO success, so provide content of interest and related to what the viewer wants.

2-Choose catchy titles:

An attractive title motivates the viewer to learn more details. Choose your titles with precision and focus.

3- Make sure the website is properly programmed and loaded quickly:

Programming bugs hinder the SEO development process of the website. Keep your website without programming errors, check the download speed, and always make sure that your site visitors have the best possible user experience.

4-Keep writing and lines well formatted:

Pay attention to word spacing, commas, and bullet points, and not to have misspellings.

5-Use links within the site:

It is imperative to put internal and external links, so this is important in improving your website’s SEO.

6-Use the keyword selection tools:

There are many tools that help you choose the most important keywords and improve your website SEO, and their use is no less important than creating an SEO plan.

Things you should avoid while working on improving website SEO:

  • Stay away from copying content from other sites
  • Stay away from posting content that is misleading or unrelated to what the viewer wants
  • Do not use poor quality photos or videos
  • Don’t ignore website slowdowns if this happens
  • Do not use illegal software on your website
  • Don’t use fake links

If you are looking for a company with experience in developing SEO and managing marketing campaigns for your business, we at Apollo Agency for Marketing Solutions will provide you with all of this and more. You can contact us now and get your free consultation