Websites and social media platforms now feature a multitude of graphic design types to meet customer needs and market demands, aiming to maximize benefits and distinction in presenting and conveying information to potential customers of a brand. So, what is graphic design, and what are its types? The design team at Apollo Marketing Solutions takes you on a tour of the most important concepts and terms in this article, wishing you an enjoyable read.
Table of Contents
What is Graphic Design?
Graphic design serves as a bridge between the client and the service provider, delivering a specific message to the client in an attractive and eye-catching manner. It allows you to narrate your ideas in your unique way that sets you apart from competitors, making it easier to convince the client of your product or service through the design.
Types of Graphic Design:
There are various types of graphic designs, all falling under one umbrella. They are tailored to the client’s needs and the idea to be communicated. The types of graphic design are summarized as follows:
Graphic design excels in the field of advertising, allowing for the emphasis of particular elements in the design to align with the main goal of the ad, making it shine in the eyes of the beholder.
Website Interface Design
Graphic design is employed in website interfaces, where it gives your website a special touch blended with a spirit of creativity, making the viewer feel comfortable and serene while browsing your site.
Social Media Posts
Graphic design is integral to social media posts to enhance the ability to attract the viewer’s attention to the products or services offered by your company. It also works effectively to increase brand awareness by setting specific standards for publishing and designing on your company’s social media platforms, leaving an unforgettable impression on everyone who visits your pages. In a market crowded with millions of posts daily, professional graphic design is your optimal tool for standing out and making a good impression on potential customers.
Visual Identity Design
Graphic design is a direct link between the end customer and service and product providers and is an indispensable part for most advertisers and business owners. Graphic design is the fundamental tool for creating a visual identity and ingraining it in the minds of viewers.
- The most important applications include designing brand identities for companies, institutions, or even individuals.
- The visual identity consists of many parts and stages, the most important of which are:
- Studying the brand and its philosophy and how this philosophy will affect the company’s visual identity
- The color spectrum and color philosophy and their use in various visual identity publications
- The fonts used in the visual identity
Visual identity applications such as business cards, official correspondence paper, letter envelopes, marketing flags, and many other accessories that can enhance a company’s visual identity.
Packaging design is involved in everything we use in our lives as it relies on defining products and highlighting their features to attract the customer’s attention and encourage purchase. It is a good choice for brand awareness and increasing customer loyalty to them.
This type of design is the most well-known, involving coordination between the content writer and the designer to focus on a specific aspect of the design, which is then printed in newspapers and magazines. However, this type has lost much of its importance today as many people prefer publishing on social media rather than in newspapers and magazines.
This refers to animated illustrative graphics, which include images, animated charts, and diagrams. Typically, music, sound effects, and voiceovers are added to such videos. This type is often used to convey a specific idea that is difficult to communicate with still images.
Here, the designer’s role is in the early stages of the motion graphics video project, which includes character drawing, storyboarding, and ensuring that all designs are consistent with the company’s brand identity, maintaining its color and visual style.
Environmental design refers to a multitude of fields and applied sciences dealing with the creation of environments designed by humans. These fields include architecture, geography, urban planning, landscape architecture, and interior design.
Studies have shown that most people who have used graphic designs in their work have seen a significant increase in their sales. This fact makes us pause and seriously consider using these types of designs based on our needs and requirements. We have provided you with graphic design services as one of our offerings at Apollo Marketing Solutions to elevate your publications and products to the top, simply by getting in touch with us from here.